Commercial Policy
Insurance In Focus is editorially independent. This policy sets out how we handle commercial relationships so that they never shape what we publish.
No affiliate links or rankings
We do not publish “best policy” rankings, we do not use affiliate links, and we do not accept payment to recommend or rank an insurer, broker or product. Our monetisation is deferred while we prove the publication model; any future commercial arrangement will be disclosed here.
Sponsored and commercial content
If we ever publish sponsored or commercially supplied material, it will be clearly labelled and kept separate from independent editorial coverage. Commercial partners have no say over the conclusions of unrelated editorial work.
Source transparency
Where an insurer, broker or trade body provides data or comment, we identify the source. We will not reproduce industry statements without examining their effect on customers.
Conflicts of interest
Contributors must disclose relevant financial or commercial interests. Where a conflict would compromise independence, we do not publish the work or we publish it with the conflict noted.